This isn’t the first time that Starbucks has added plant-based meat options to its menu in Indonesia. In February, Starbucks Indonesia also worked with Green Rebel (formerly Green Butcher)—which is owned by Helga Angelina Tjahjadi and Max Mandias, who also own Indonesia’s largest plant-based restaurant chain Burgreens—to add vegan beef to its menu at 57 locations primarily in Jakarta and Bali. The plant-based beef was featured in three vegetarian menu items: Wellington Pocket, Sloppy Joe, and Focaccia Bread. After the limited test period, the three vegetarian menu items will now be served alongside the new vegan meatball sandwich at 460 locations across Indonesia.
Vegan sandwiches at Starbucks
Starbucks locations in Indonesia aren’t the only ones selling plant-based sandwiches. In honor of Veganuary last January, Starbucks locations in the United Kingdom added a selection of four fully vegan sandwiches (some made with Beyond Meat and vegan cheese). At more than 200 locations of Starbucks in the United Arab Emirates and Kuwait, customers can now order two meatless sandwiches made with Beyond Meat.
Stateside, Starbucks is also exploring plant-based sandwich options. In June 2020, the coffee giant added the Impossible Breakfast Sandwich, the first meatless sandwich to land on the national menu at Starbucks. This sandwich features a plant-based Impossible Sausage patty but is served with dairy-based cheese and animal-derived eggs. Since the Impossible Breakfast Sandwich is not made-to-order, it cannot be ordered vegan.